Enabling SMEs to develop and retain their best talent

Marina Prifti

Did you know that the #1 reason that employees leave a company is because of bad management?

Can your company attract and retain the best talent?

As a human resources executive with 22 years’ corporate experience, in different industry sectors (technology, telecommunications, energy, financial services, Higher Education) across Europe, Middle East and Africa, I offer a range of HR consulting services with a practical hands-on approach for small and medium-sized enterprises in the technology and financial services sectors.



Having effective and inspiring managers who know how to coach and lead your employees is crucial to achieve your business results.


Establishing career paths and grades for each role and connect them with rewards proves that you treat your employees fairly and motivate them to give their best.

Performance Management

Managing employees’ performance can be a tricky issue. How do you set criteria and goals, how do you measure performance, how do you ensure consistent results, how do you treat the top performers / underperformers?

Clients I have worked with

What clients say about my work

My Approach


Define the business need

Every system or programme should address a specific business need. We discuss together what business goal you want to achieve and what is feasible within your timelines and budget.


Identify the objectives and deliverables

Starting with the agreed business goal in mind, we define what exactly your project’s objectives, milestones, deliverables, timelines and key stakeholders are.


Create a basic layout /prototype

Based on the objectives and deliverables, I create a basic layout of the programme or system, get feedback from the key stakeholders and adjust it accordingly.



Together with the HR department, we develop an action plan to achieve the goals, define the metrics to measure success, agree on methodologies/tools to be used and implement the action plan.



Continuous feedback from all involved parties is crucial along with comparing results with desired goals and determine corrective actions that need to be taken for further improvement.

My Values




Client focus